Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without putting them into a long box called “Tomorrow”.
Why are we doing this?
So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.
Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).
To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:
- earnings from advertising and affiliate programs(in this case the topic is absolutely not important);
- maintaining a personal blog;
- creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).
Socelin for getting high-quality public subscribers
Detailed instructions for creating a community from A to S
Creating a VKontakte group from scratch
Setting up a group
Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:
Promote VK pages and publics using Brobot
Decor
Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:
- Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
- Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
- If you are really interested in how to create a popular group in contact, then do not ignore such an important point as “ Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
- In chapter " Discussions» add new topics that will be useful to your readers.
- Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
- When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload high-quality photos, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
- To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
- Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
- For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description. Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
- If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
- Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
- And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
- So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.
Gather your target audience for your business with Pepper.ninja
How to manage a group?
To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:
- « Information", where you can edit the description, name and other fields at any time;
- « Participants", which contains a complete list of all subscribers of the group;
- « Managers" Here you can add new or change the access rights of existing community administrators and editors;
- « Black list» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
- « Links»;
- « Community Statistics" This category is one of the most important and contains data on:
- Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
- Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
- Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.
Results
Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!
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Instructions for creating a VKontakte group
In this article we will talk to you about how to competently create a VKontakte group. I decided to tell you most of the information personally! Namely, I recorded two videos!
There are quite a lot of reasons why you might need a group. Perhaps you want to promote your own business using social networks or you consider social networks as a platform for building a business
Creating a group or public on VKontakte (technical part)
Video #1
Designed for beginners. In it, I decided to highlight the technical process of creating a group or public:
As we can see, everything is quite simple, we need to perform the following steps:
- Join your groups.
— Start the “Create Group” button
— Select a name for the group
— Choose what we will have, a group, public or meeting.
- Ready!
If you still have questions about the technical part of creating a group after watching the video, ask questions in the comments at the end of the article.
Some tricks for creating VKontakte Groups!
Video No. 2
In this video we will look at the three main steps to create your project.
Namely:
— Selecting a group name.
— Formation of the group.
— Group content (content).
So what should you do after you have received the knowledge? Right! Pin it!
Your task for today:
- To create a group.
— Come up with a title containing keywords.
— Fill the first 30 posts with content.
— Write in the comments to this post: the target audience of your project, the name of your project, why this particular project?
Setting up a VKontakte group
Once the group is created, we need to configure it. The first thing we need to do is upload a beautiful avatar. This is done by simply clicking on the “Add Photo” button in place of the avatar:
Next, go to the “Page Management” section, the link is located under the loaded avatar: 
After we go to the “Page Management” section, the following fields will open in front of us: 
We do the following:
— First of all, you need to pay attention to the “Page Address” field, initially we are given a standard address like “http://vk.com/clubXXXXXX”, but we have the opportunity to replace the ending with this address. Let's replace it with ours! For example http://vk.com/uspeshnie_lydi
— We write our name of the group. It is desirable that the title contains keywords.
— Fill out the description of the community. It would be desirable that the keys be registered there too.
— Website, if you have a website, insert a link to it. This will add loyalty from search engines Yandex and Google for your project.
You can also place a VKontakte widget of this group on the site. I explained how this is done in the article.
— Comments can be left either on or off. If you leave them enabled, the activity within your community will be much higher, but then you will have to constantly monitor comments for spam.
— Additional sections are also installed at your discretion. It is desirable that the group be filled as much as possible with various materials. video, photo, audio, discussion, etc.
And now a little about the sad... Every day hundreds of groups are created on VKontakte and only a few become successful! What's the secret? Why does most of it merge? You need to understand that creating a group is exactly the same business! Do you think it is possible to create a profitable business by devoting 10 minutes of time a day to it? Of course not! 90% of people who start promoting groups think that they can raise their project by investing in it a maximum of 30 minutes a day. I am sure that you will take this process as seriously as possible and the results will not take long to arrive!
Rules for creating a group in contact
Recently, when VKontakte public pages were introduced, there was a wild rush to create them. The public posts were made haphazardly, without enthusiasm and about everything under the sun. Naturally, huge competition appeared and those who were luckier or smarter began to crush small public pages and capture the market of visitors. The fruits of this struggle can now be seen on VKontakte. 20-25 groups of 1.5 – 2.5 million, which drive the main flow of traffic, both user and monetary. And the owners of these groups travel all over the world, and most likely will not work again in this life.
Rule one: Everything depends on the topic.
You say: " Well, it’s already clear that it’s popular and should be done, it’s simple”, but in fact this is the intrigue of choosing a public topic. It’s like a double-edged sword; you can choose a popular topic, which, if properly promoted, will begin to generate income, or you can create a public page with an emphasis on the future and gradually develop it.
And, not surprisingly, the first case is less workable, because everything popular has already been taken apart, which means it will be very difficult "break off" a piece of the visitors' overall pie.
My advice: Create a public page with an eye to the future, but if you feel strong enough, create a public page on a popular topic, however, your chances of success will tend to 0.
Rule two: Create a public page (public), not a group.
I won’t write much here; I’ll turn to statistics. Let's take popular communities, publicand the group, both projects on the topic of humor and comics.
Comparing the founding date, the number of users and the average number of likes per post, you can understand that groups are becoming obsolete, and public pages, on the contrary, are taking their place in the sun. But, in truth, usability, in other words, ease of use, played a role here. After all, using public pages is much more convenient than opening a cat and looking for your group. These split seconds, which seemed like an instant, played a cruel joke on the groups and drove them into the grave.
Rule three: You only need targeted visitors.
I hope this is also clear, but some people neglect this and lose their money. Remember: any type of acquisition of public subscribers is an extremely ineffective activity, because in this case, visitors are indifferent to your content, they are only interested in the money that you pay them for joining. This layer of subscribers will be dead weight in your group, and you will be surprised at the small activity of the public, and therefore at the small income.
Therefore, make the public interesting, so that they not only want to come back to you, but also recommend you.
Rule four: Content is the king of the public page.
Content is the content of your public page, its filling, and whether it will be sweet or not is up to you to decide. Under "sweetness" I mean the content of the public page is interesting and relevant for users, but you have to be careful "sweeten" and then nothing good will come of it.
Let's look at an example:
Let's say you're doing a public service on humor. The competition in this area is off the charts, but in reality the niche is shared by only a few public pages. They differ from everyone else by having unique content, and this makes them leaders. After all, as you know, people always need to be given something new, we quickly get bored with everything and we need to focus on this in our content.
True, be prepared for the fact that your content will be copied and pasted, and the more you do something new, the more people will steal from you. Therefore, keep the share of unique materials around 30-35% of the total number.
Rule five: High-quality logo.
Countless times, all of us sitting on VKontakte paid attention to the change in the avatar of our favorite group. And oddly enough, the new logo always looked more attractive than the previous one. Of course, most likely this is due to boredom with the old picture, but this is not only the case.
Firstly, changing the logo is a key point in the public redesign. It is done when the old one has already become boring and a decrease in the activity of subscribers is felt. The same rule applies here as with unique content; people constantly need something new.
Secondly, the logo of a public page is a key factor in its memorization and adequate perception. In other words, if you have two identical groups, but the first one will have a high-quality logo that you ordered from professionals, and the second logo will be presented "art" in Paint. Then, other things being equal, the growth of the first public will be much faster than the second.
Don’t even think about making your logo using copy-paste, because even though it’s not SEO, people won’t appreciate it. Remember, you always need to do something new, otherwise forget about big profits.
My advice: If you don’t have the money to order a logo from professionals, but with Photoshop you "to put it mildly" If you’re not friends, you can use logo creation services. They are simple and practical, and with experience, the time spent creating a logo in these services will be tens of minutes.
Rule six: You need your own chip.
Do you love shopping? I think so, because shopping or "zyring" have been gaining popularity lately. But tell me, how do you decide where to buy the necessary thing? Of course, you buy bread at the kiosk in front of your house, but what if, for example, you need a TV, where will you buy it? You will go around a bunch of stores, listen to dozens of consultants, maybe even conduct a market analysis and calculate the most favorable phase of the moon for a purchase, but all this fades if the supermarket gives you a discount or promises a bonus on the purchased product. I'm right? You will make your choice in favor of a more attractive option and, all other things being equal, pay the check.
This is a typical situation when stores use a variety of features to attract customers. But we are not talking about marketing and sales theory, but about the basics of SMO. Therefore, let’s look at our niche from the angle discussed above and get some interesting statistics.
Therefore, already at the initial promotion stage, you should think about the feature of your brainchild. These could be evening chats in the comments under a certain post, where a prize is awarded for the best line. There may be competitions for photographs, the best comics or melodies. In general, in creating an interactive experience, your only obstacle is your head. Therefore, think and create something new and interesting.
Rule seven: "Nerves of steel".
If you do, you live, if you dream, you are stupid and will die without living.
I’ll say right away that this rule does not apply to the creation and promotion of groups and public pages on VKontakte, and if it does, it does so indirectly. But it is no less important than the others, I would even say that this is the key rule
The point here is simple, you need to understand that in order to do something great you need to do something that is passable. Just understand that you cannot achieve your desired goal immediately and quickly, and if you can, then this is not the right goal.
Yes « contact » - a place of easy money, however, easy only for those who are in the know. But if you have nerves of steel, iron endurance and great motivation, join the fight and you will succeed.
Related video: Tired of a lengthy article? - Look at the mesmerizing landscapes of night cities.
VKontakte is one of the most popular and visited resources on the Internet. This popularity is due to the fact that VK provides enormous opportunities for communication. However, in addition to communication, you can also earn money with its help. Let's consider how to create a group on VKontakte (VK).
It should be noted that creating a group is a fairly simple task. But creating your own community is just the beginning. After that, it still needs to be filled with interesting and useful information.
Step-by-step instructions: how to create a group on VKontakte
Let's look at it step by step, how to create a group on VKontakte(VC).
A window will open in which you need to click on the “Create a community” link.
In the next step, a new window will open where you will need to specify the name of the new VKontakte community. Keep in mind that the name should clearly describe the essence of your community and contain keywords. After all, it is by keywords that people will find it.
- "Group". Selected for users to communicate with each other.
- If you need to focus attention on your personal messages, select the item called "Public page".
- Option "Event", as the name implies, is chosen for organizing concerns, parties, and so on.
After selecting the required option, click on the “Create Community” button. That's all, the group has been created, and a page with the following settings (fields) will open:
- Name. Everything should be clear here. You must indicate the name that was entered in the previous step.
- page address. Specify the URL where the created VKontakte group will be available. It should be noted that you can choose more interesting options, and not just those offered by default. This is an important point as this will be a permanent address and will be remembered by future potential clients. Try to make the VKontakte group address memorable and reflect the essence of your activity.
- Community Description. This includes information that describes your business or your activities on a social network as fully as possible.
- Community Topics. You need to indicate the most suitable topic for your VK group.
- Web site. If you have your own Internet project, you can indicate it here. This address will appear on the main page of the created group.
- Age restrictions. You need to indicate what age audience the group will be for.
- Comment filter. Allows you to set up a filter that will automatically delete entries containing obscene words or any words you specify.
- Location. It only makes sense to indicate it if your company or office has a specific location.
- Community Posts. By activating this function, users will be able to write private messages to the group administration.
- Wall. Here you need to indicate the type for the wall: open, limited or closed.
Off. News will not be available in the group.
Open. Everyone can post messages in the group.
Limited. Only the owner of the VK group can write posts, but anyone who wants can leave comments.
Closed. Any content is added only by the group administration. - Switches: photos, videos, documents, audio recordings, materials for discussion. They regulate the corresponding types of sections. Can be turned off, open or closed.
- Group type. Adjusts the visibility of the group for those people who are not yet members of it. There may be the following options:
- Open. Anyone can join the group.
- Closed. Before new people can join a group, the administrator must approve the application to join.
- Private. Entry is by personal invitation only.
So, we looked at how to create a new group in VK. Now the only thing left behind is to upload a photo (avatar). To do this, click on the “upload photo” button. A new window will open where you need to select a suitable photo. This can be your own photo or any other image you like.
You will then be prompted to crop the image to fit the required size. All that remains is to choose how the thumbnail will look and save the changes.
With this, the VKontakte group has been created, and you can start publishing new posts in it.
So, the article looked at how to create a VKontakte group and set it up so that it turns out to be an excellent platform that will inspire confidence among new visitors and will encourage people to want to make a purchase. It will also be useful to watch the video instructions:
CreationgroupsIn contact with- video
Creating a community on VKontakte is a great step for business development. With proper promotion and promotion of such a group, your business can reach a new level - the number of buyers will increase, and the demand for goods and services will always be high. So, how to create a VKontakte group for free and promote it?
- attract target audience: targeted advertising allows for many customization options, and its use allows you to conduct a precisely calibrated advertising campaign;
- inform the target audience by conducting promotions: you can constantly publish information about new products in the group, focusing on the advantages of each specific offer and potential benefits for customers;
- increase brand awareness: when your product becomes well recognizedthon a social network, its sales in stores will increase, and the number of visitors to your site will increase;
- create a positive image of the company: By regularly posting high-quality information useful to users in the group, you will increase the authority of your company; the same goal will be facilitated by the constant unobtrusive publication of positive reviews from your clients;
- Always be in direct contact with potential buyers: direct contact with customers is a very effective tool for business development, and thanks to the group on VKontakte, you will be able to directly contact the audience and receive feedback, answer customer questions and advise them.
Collaboration with other communities
Collaboration with other groups will also have a positive effect. You need to independently find communities related to the topic and exchange advertising posts with them.
If you choose the right partner, the number of subscribers will increase.
Conducting competitions
A good method of self-promotion and promotion of a VKontakte group is holding competitions. Anyone who wishes to take part in such a prize draw will have to join the group and repost the entry.
As a result, many new active subscribers may join the group.
Promotion using spam on websites
How to open a point for issuing orders from online stores and how much you can earn in this area - read
Promotion using comments in other groups
The method is similar to the previous one, with the only difference being that you leave comments in groups on VKontakte that are related to the topic. You can also send an invitation to join the group in private messages.
This method has significant disadvantages- its effectiveness is low, and your account may be frozen by VKontakte administrators.
By choosing several methods from the list above and starting to actively work on promoting the group, you can quickly promote your community. A large number of attracted subscribers will help you take your business to the next level, increasing brand popularity and sales.
You can find out how to create, fill out correctly and make a VKontakte group popular in the following video:
