VKontakte group statistics are the main tool for assessing the effectiveness of an SMM campaign. Data analysis should be approached comprehensively, that is, take into account all the indicators provided by the social network and correlate them with the activities that you conduct. For example:
- placement of targeted advertising;
- cooperation with thematic communities;
- installing a group widget on the company website;
- changes to published content;
- conducting activities and work with involvement.
Those who have 100 subscribers have the opportunity to see the statistics of their VK page. Otherwise, you will only be able to see the number of views and visitors to your profile. Every user who has gained a sufficient number of subscribers wants to know how much traffic his profile has, what his audience is, etc. To get this information, you need to find the “Page Statistics” link on your page. It is located in the left column, at the very bottom, under your audio recordings. You can view all services for boosting VKontakte at this link .
StatisticsIn contact with, look which you can after clicking this button will be shown on the screen in the window that opens in the form of various graphs in the sections “Attendance”, “Reach”, “Activity”.
In “Attendance” you can find out about the number of visits to your profile, about transitions in sections within it, about those unique visitors who viewed your profile more than twice (read what unique visitors are in this article ). Interesting data on subscribers by gender and age, by country and city. Here you can find out about new subscribers or unsubscribers for a certain period. The “Reach” section will show the number of users who viewed the news feed or wall post. The ability to classify readers by gender, age and geography is also acceptable. You can add subscribers to your VKontakte page on this page .
The “Activity” tab is a reflection of users’ reaction in quantitative terms to content and profile through likes, comments, and reposts (you can find more detailed information about VKontakte comments). The described method how to view page statisticsIn contact with, simple Knowing how to use it will allow you to monitor its data in order to monitor the activity of subscribers. There is another way how to view statisticsIn contact with. This can be done using the link http://vk.com/stats?mid=id (instead of id, indicate your own VKontakte id), which must be entered into the browser line. You will find your id at this link http://vk.com/settings. At the bottom of the page, click the “Your Page Address” button. You can download statistics to your computer. The developers suggest doing this in an Excel file. To the right of the tabs in the “Page Statistics” section you will find a link “Download statistics”. By the way, the statistics of another person are not available to you.
Page statisticsIn contact with will allow you to analyze your audience if you actively maintain your blog. If you don’t have enough reposts for VKontakte posts, you can order them in our
Good afternoon friends.
Every day we go to our page on the social network VKontakte, view news from friends and interesting communities, share thoughts, photos, videos. The number of our friends and subscribers is gradually increasing.
And, of course, we are interested to know how many different people read the posts on the wall and became interested in the published materials. Therefore, today we are talking about how to view the statistics of a page in VK. For those who are promoting themselves on this social network, this is not just curiosity, but important information for making money.
For beginners who have recently registered on VKontakte, this section is not available. The developers apparently considered that visitor analysis is needed only by active and popular people. Therefore, to access statistics, you need to have at least 100 subscribers. These are people who applied as friends, but were not accepted into your close social circle.
Other parameters do not matter, the only thing that matters is how interesting you are to the inhabitants of the social network. It doesn’t matter whether the person’s page is working, whether it was blocked or deleted. Until you yourself, it remains there.
So, if you have 100 subscribers, you can find out the traffic to your VK profile. Another feature is that this section is closed to everyone except the account owner. Neither friends nor random guests will be able to view the page data.
How to open and study statistics
To get the information you are interested in, go to VKontakte and log in. Click the chart icon below your main profile photo.
If there is no treasured button under the photo, enter the following url “http://vk.com/stats?mid=id” into the address bar of your browser, where . And one more important nuance: if you have not yet received the necessary popularity, then you can see a stripped-down version of the statistics at the link “vk.com/feed?section=notifications&w=stats”.
On your phone, go to your profile and click on the 3 dots in the top corner. Select "View Statistics" from the list.
We went to the desired section, and a new window with data opened in front of us. They are presented in the form of graphs and diagrams. Let's see what information we can get.
Coverage
This is the first tab that is available immediately after opening the section. And the first graph shows how many people have watched posts on the wall and in the news lately.
First, we see on a vertical scale how many views there were for each day, marked horizontally. You can scroll the mouse wheel to change the distance on the timeline to see more data.
There are 2 curves in the figure, one of them shows all reached users, and the second shows only subscribers. You can also go to view information by month. Here we see only data on all views.
Let's go down to the chart showing the distribution of our readers by age and gender. Here you can get information for the week and month.
Data can be obtained by day, week or month. The pie charts are very visual, and statistics are shown next to them in percentage terms. But if this format is inconvenient for you, then you can see the same numbers marked on the graph.
Attendance
Let's move on to the next tab. The first graph shows the number of unique visitors and views. The purple curve shows the number of views, and the blue curve shows unique guests. What does it mean? If someone visits your page several times a day, they are counted only once in the statistics.
Below you will find data on the gender and age of people who stopped by to see you. Light blue bars show the number of women, and blue bars show the number of men.
And the last graph shows the number of VKontakte users who subscribed and unsubscribed. If you switch to displaying “All Time” information and roll the mouse wheel, we will see the dynamics over the past year. This curve gives us an idea of the rate at which our audience is increasing or decreasing.
Reach differs from attendance in that in the first case we are talking about those who viewed posts on the wall and in the news. That is, not all of them visited the page. In the second case, these are users who came in and looked at the information in our profile.
Activity
This is the third and last tab in the statistics section. At the very top we see the number of people who have subscribed to notifications about new posts. I have a stable 0 here. What about you?
Perhaps the fact is that not everyone knows that such an opportunity exists and how to implement it. And to do this, you need to click on the 3 dots under the main profile photo and select “Notify about posts.”
To increase this indicator, tell your friends and subscribers about this opportunity.
And the last graph tells how visitors react to our posts. Here we see the number of likes, comments and shares. Moreover, if your friend shared a post on his wall, and his friends liked it, then this data is also taken into account in your statistics.
If you have more than 10,000 subscribers, a fourth statistics block will appear - “Posts”. It will contain data on each individual post on the wall.
Note: the activity check in security settings shows what logins have been made to your account recently. And it is needed not for audience analysis, but in cases where there is a suspicion that the page has been hacked.
To find out how many years you have been registered on VKontakte, follow the link: “vk.com/feed?w=vk10_years0”. In addition, there will be information about your first friends, status, number of likes given over time, etc.
How to download statistics to your computer
The history of activity and other indicators for any period can be obtained by uploading the information to a file. To do this, click on the button in the upper right corner.
Here you can select the information and dates you are interested in.
Community Statistics
Data on user traffic and activity is available not only for personal pages, but also for groups on VK. To get them, you need to be an owner or administrator. There are, however, communities where statistics are freely available, but in my experience this is very rare.
If you have access to your group's audience information, you'll see a section on the right side of the page.
We open the window and see the same tabs as in the personal profile, plus the “Community Messages” subsection. Let's look at additional information that can be obtained from public statistics:
- the first graph adds viral reach - this is the number of people who viewed the posts but are not members or subscribers of the group;
- in the “Attendance” block we receive additional information about the sources of referrals, the dynamics of participants and section views;
- activity takes into account “Like” marks, clicking on the “Tell Friends” link and hiding community news, there is also information about clicks on the action button;
- the “Community Messages” section displays information about correspondence with users through the “Dialogues” section.
When the mark of 5,000 participants is reached, another tab is added to the group statistics - “Records”. It displays information about the last 150 posts on the wall. These are the differences between group statistics and personal pages. In general, there is more data for audience analysis, which is very important for owners and administrators.
How can you get data about other people's pages?
In the social network itself, we see information only about the audience of a personal account and public pages, in which we are given broad powers. But there are third-party applications and online services that allow you to look into “someone else’s garden.” One such resource is Popsters.
We go to the site and click the “Try” button. Then we log in via VK and enter the address of the page we are interested in. You can use the program for free for 7 days and do up to 10 checks. Further use and receipt of analytics tools is paid.
Conclusion
We looked at how to find out the statistics of your personal page and VKontakte communities, and analyzed each indicator of traffic and activity. This is quite enough to satisfy curiosity. But for promotion, statistical information itself is only a tool.
Having collected and analyzed the data, it is important to draw a conclusion about who your readers and fans are, what content is most interesting to them, and what to do to increase your audience. Involvement is also of great importance: likes, reposts, new subscriptions, comments. To promote the page, they need to be increased naturally and with the help of high-quality promotion.
If you have questions, write in the comments.
All the best, friends. See you again on the pages of our blog.
VK page statistics
In order to view statistics you must have more than 100 subscriptions to your profile. If you don’t have that many of them, then you can do it absolutely free.
If you have collected the required number of subscribers, then let's get down to business. To see this function, you need to go to your page and click on the icon under your avatar - "Statistics page".
In the mobile version, you need to click on the ellipsis from your profile - view statistics.
A page with statistics will open.
The first tab is "Reach".
- Coverage;
On the first graph you can find out how many users looked at your posts on a given day (on the wall or in the news).
Full coverage - all users are taken into account. Subscriber coverage - friends and subscribers.
- Gender/age;
A little lower we see the age and gender categories of the users who visited you.
- Geography;
- Device coverage;
At the end of the first tab you can see, from which devices most frequently visited your page.
Second tab "Attendance".
- Attendance;
On the first graph you can find out the quantity unique visitors on a certain day/week/month.
Unique visitors - how many people viewed your profile. Views - the number of views of users who visited your page.
How to find out page statistics in VK
- Subscribers;
Instructions
Application “My Guests and Fans” With this application you can catch guests of your page and find out which of your friends is most interested in your VKontakte person. Let's consider guests and fans separately. My guests The first tab, called “My guests,” works on the principle of bait. If you simply click on the “My Guests” tab, the application will analyze and give you those people among your friends who have recently visited the page. If you want to catch those who may visit your page, but are not on your friends list, then you need to use that same bait. How to do it? After opening the application, find the “I want more guests” button and click on it. You will be taken to a new window that will show you ways to catch more guests. The methods are different, but the principle is the same - using a decoy link. My Fans The second tab of this application, called "My Fans", determines the activity of people visiting your page. Here you can see the activity of your visitors for the last month, for 3 months or for the entire stay. In addition, only in this application you have the opportunity to click on any friend on the left and see his fans. Find out who visits your page most often.
"Friends" application All your GUESTS!” Who was on my VKontakte page? This application will also help you find out the answer to this question. It works on a similar principle to the application we reviewed earlier. However, the functions of these apps differ slightly. As for the topic that interests us, you can also find out who the VKontakte page is using the “Guests” and “Fans” tabs. To view guests through this application, you need to install a trap link on your page, which should supposedly transfer the person to yours. Naturally, this does not happen, and the application records the visitor. You can view all the caught guests through this application. You can also analyze the fans among your friends. The application will give you fans for 1 month, 3 months and for the entire time that you are on the VKontakte website. However, compared to the previous application, it will not be possible to analyze friends and fans in full. This application does not allow you to divide your friends into fans and admirers and view them separately. Also, you won't be able to recognize your friends' fans.
Programs Who was on my VKontakte page? People who provide “disservices” often advise using various programs that will supposedly analyze all those people who were on your page and give you a complete list on a silver platter. All the programs that you are offered to download in order to find out who visited your contact page are a scam. Most often you can see the “my guests” program on the Internet. These are yet another scammers who wanted to get easy money thanks to naive users of the contact. The "my guests" program and others like it are not even saved on the servers. So how will they get information about visitors to your VKontakte page? Joyfully preparing to find out who was on my VKontakte page, you downloaded the program. When you download the program for spying on friends and start installing it, you will be written that you need to send an SMS message to continue or to simply go to your VKontakte page. You have already caught the virus. Use an antivirus program or read an article on our website about how to unblock a VKontakte page. Do not try to send SMS or pay money to anyone, otherwise you will lose money and the virus will not go away. When curiosity haunts you and you want to find out who visited your VKontakte page, use applications. Don't compromise the security of your computer.
