Pin the post in VK You can do this both on the community page and on your personal page. Let's look at the main ways pin the VKontakte post.
First of all, you need to decide for what purpose you are pinning the article. If this is an advertisement, then in accordance with the new rules of the social network, you can pin an advertisement without an active link, and you cannot pin reposts of other people’s groups under any pretext.
So, let's look at a few different methods of securing.
How to pin a post in a group
It was not for nothing that I noted that we will be pinning it in the group, since posts in this type of community can only be pinned if the post is made on behalf of the group, and not on behalf of the editor.
To pin a post, click on the time of publication. The entire post will open and at the bottom of this post there will be a “pin” button. Click it and refresh the page.
The second option is to click on the three dots at the top right of the post. Select “pin” from the drop-down menu.
How to pin a recording from your phone
If you administer a community from a mobile phone or you do not have access to a computer, then opposite the entry, click options (usually the “ellipsis” button). In the options, select "pin".
If you want to give some important information to members of your community, then do it in the form pictures in the group description. This is better than pinning the text, since the text is mostly read only in pictures (experience). In plain text format, people will think it's a description of a band they've seen many times.
Example of a pinned post
How to pin a post in public
Everything is the same if you pin it in a group, then here you can even publish news on your own behalf. You also need to click on the time of publication and at the bottom of the article you will have a button.
We have just learned how to pin posts on the wall of a VKontakte group and public page. Now let's talk about how to make a pinned post on your personal page.
Here you are not required to comply with the rules of the social network, except for the rules that violate the laws of the Russian Federation, of course. Well, you can’t sell personal accounts and methods of promotion and mutual PR. But this is nothing compared to the bans that I have been imposing on communities lately.
To fix the post on the wall you also need to click on the time of publication and select “pin”. Here you can pin posts of absolutely any authorship. Even if a complete stranger wrote on your wall.
Good afternoon, dear readers! I think many of you will be surprised if I say that I was inspired to write this article by simply surfing the Internet, or rather scrolling through my VKontakte news feed. The whole point is that every now and then I have to stumble upon such creative and original advertising, that I involuntarily click and follow the link. I am amazed by the imagination of SMM people who came up with such non-trivial posts. I must admit that recently a lot of interesting advertising has appeared on VKontakte, which is simply impossible not to pay attention to. In this regard, I decided that today’s review I need to devote to how to make a post in contact not only informative, but also attractive. Just imagine how the number of subscribers in your group will increase, how the event will progress and how many products you will be able to sell if you can “ catch a wave” and make a killer offer, making it in the most ordinary, at first glance, post on a social network.
What is a post in contact?
I have already told you about it and formalized it. However, no matter how much I would like it, even a perfectly designed group will not become popular if you do not care about quality content and post second-rate news in it. Those who are involved in the promotion and promotion of businesses on the Internet know that high-quality, and, most importantly, correctly formatted posts can become first-class advertising. However, before we proceed to the actual creation of advertising, I suggest spending a couple of minutes on the theory. First of all, we need to find out what a VK post is?
Posting You and I will call messages that are posted on the walls of VKontakte user accounts, published in groups and communities. It is with the help of posts that we can share interesting news and all kinds of information with each other. All those posts that you post on the wall of your page, repost from other groups and publics, can be viewed by all guests who are on your page. In addition, all posts are displayed in the news feed of your friends and subscribers.
Despite the fact that today there are a great many different types of posts, I would like to draw your attention to two main, which we meet almost everywhere:
Looking ahead a little, I will say that messages are more readily liked and reposted second type.
Basic set of popularity: what must be in a post?
Posting on VKontakte is a delicate matter. It is very important that the material you post in your group is interesting to her readers. Any high-quality VK post should consist of:
In general, I think you understand how to create a post on VK. However, just structuring the ad to promote the project will not be enough for you. To be effective and fruitful, you must follow registration rules advertising posts.
Publication size
Consider the size of the VK post. Since more than half of social network users view their news feeds from mobile phones, you should ensure that the size of your advertising banner is small. An ad with parameters is considered optimal 560*360 . It is not recommended to place text from the very edge of the picture. It is better if you place it in the center, thereby focusing all the reader’s attention on the essence of the post. If you use not a classic banner as advertising material, but a selection of several photos, pay attention to how they will look after publication in the news feed of your subscribers. Often, after posting such posts, the pictures line up in a single row and are greatly compressed. In addition, here you also need to remember that most users will view images from the screens of mobile phones and tablets.
Pay attention to the size of the title and the text itself
Even if you don’t take into account all the features and subtleties of copywriting, and neglect the specifics of selling texts, you still need to take into account the following points when creating a post:
Use the signs
It is important that when creating VK posts on the wall, you use arrow pointers. With their help, you need to check the final direction to the link. remember, that the link should be located at the beginning of the text. An exception to this rule can only be considered publications that are advertising in nature and in which the advertising is hidden. Do not forget also that the link must certainly appear at the very bottom of the banner.
Use symbols and emoticons
This is not the first year that the social network VKontakte has pleased us with an additional option that allows us to significantly increase the number of views of posts. In order to attract as much user attention as possible to your ads, select emoticons and symbols in accordance with the theme of your ad and the overall design of the post.
Don't forget about moderation and try to avoid using too many emoticons, as this will only irritate and alienate customers. It is important that the symbols accentuate the text and not be the basis of the ad.
Don't make mistakes
Advertising posts for the VK group should under no circumstances have errors. You must clearly understand that clients never forgive mistakes and perceive them as neglect. No one will be interested in a sentence that is written with wild spelling, punctuation, stylistic and other errors. Even if there are users who will forgive you for a typo, flooding in the comments of other subscribers will undoubtedly discourage them from buying products from you or using your services.
If you are not lazy and spend only 1-2 minutes checking your advertising material and 4-5 minutes correcting errors, then the conversion of your group will increase by 2 or even 4 times! Rest assured potential clients Necessarily They will appreciate your work and attention.
What kind of posts can there be?
In order for you to understand how to make an advertising post on VKontakte attractive and interesting, remember what news evokes the most emotions in you, what news do you pay attention to when scrolling through your feed on a social network? I am sure that most of you, just like me, are more “clinged” to visual content. If the image interests us, then we involuntarily proceed to read the text accompanying this post. So, if you are really interested, adopt these news design techniques.
Group topic
One of the easiest ways to attract subscribers is to talk about the group and its topics. The success of promoting your “brainchild” in this case will depend on how correctly you select the group to buy advertising. It is very important that the public in which your community will be promoted is filled with your target audience.
Since you already know how to make high-quality and attractive posts in a VKontakte group, make sure that your advertising contains attractive pictures that will interest your target audience. This is what will help you ensure an increase in subscribers.
An honest story about your public
An excessive amount of advertising in the news feeds of VKontakte users leads to the fact that people simply get used to it. This is why SMM marketers have to spend more and more time and effort on inventing new methods of attracting subscribers to their public pages. I advise you to stand out among the crowd of these creatives, try to simply tell your audience about the public, its topic, why you created it, and what useful things they can find in it. It is very important to do personal appeal, indicating the maximum number of personal details and small details. Such frankness will certainly find echoes in the hearts of readers and will arouse more trust in them.
Pictures depicting what the target audience dreams of
This technique is often used by all kinds of information businessmen, owners of bookmakers and casinos. Think about what their target audience might dream about? Of course, about how to quickly and easily earn a lot of money, thereby providing yourself with a comfortable life. As a rule, advertising posts of such groups and communities use pictures with images of money, expensive cars, luxurious women, and branded clothing.
Think about what the target audience of your public page wants, and make this desire an advertising “hook”. I want to give you one piece of advice right away: do not use stock images for posts. It will be much better if you take a couple of photos yourself, thereby instilling more trust in your readers.
Pictures that evoke emotions
Choose images to design your posts that would stand out in the general flow of news in the reader’s feed and attract attention. Do not under any circumstances think that the photos should be shocking. Although, I admit, when you see something unexpected, your gaze lingers on the image, and you involuntarily return to the news headline. You don't have to attract readers with nude photos. The most important thing is that the images stand out and evoke certain emotions.
Right now, scroll through the VKontakte news and pay attention to which pictures you lingered your gaze on for a long time. I assure you that the pattern will be discovered very soon.
Appeal to the target audience
If you need to attract the attention of your target audience to your group, then there is one very effective way to do this. Its essence is to begin the text of the message by addressing users of a certain group. For example, if you are promoting a group that is dedicated to cars, then you should start your greeting text with the phrase: “ Attention all motorists!».
This tactic is incredibly simple, but quite effective. You can use it not only to promote your own groups, but also to sell any goods and services.
Several links in a row
When I first came across an ad with several absolutely identical links, I didn’t immediately understand why it was done. I clicked on each one to make sure they took me to the same page. When the page I already knew opened up in front of me again, I understood the idea of advertising.
The fact is that the link block immediately catches the eye, and the fact that it uses links from one page arouses the reader’s curiosity and desire to double-check the direction of the links. Thus, much is accomplished more transitions, which leads to increased activity in the group.
Emoticons and symbols
The most common and familiar to us emoticons can create the necessary accents in a post and direct readers’ attention to certain parts of the message. By using all kinds of exclamation marks, arrows, index fingers, etc., you draw the attention of subscribers to the text that you want them to read.
For example, an emoticon with the image “ gift“subconsciously gives us the feeling that something pleasant awaits us. If we see in the post “ palm tree" or " Sun”, then we assume that the message will be about relaxation. Feel free to add emoticons to your ad that match its theme. However, remember that their number must be moderate. If you overdo it with symbols, not only will you not attract readers, you will literally repel them.
The most important information in the picture
Most of the VKontakte images have either small or medium-sized inscriptions. However, despite this, the text always matches the image perfectly in color. If you can contain all the information about your news in one picture, then this will definitely attract the attention of a huge number of people who will want to visit your community.
Gifs
Just recently VKontakte released updates that launch all GIFs automatically. This allowed marketers to take advantage of another way to interact with their audience. We all know that a GIF is a small video translated into a specific format. Since videos are always more effective than texts, the success of GIFs (which, among other things, also plays automatically) in promoting projects simply cannot be overestimated.
A personal recommendation from someone we trust is one of the strongest promotion methods of all time. It is for this reason that SMMers actively use it when composing their advertising posts. In the screenshots you saw examples of what recommendations look like in the context of public news. If you decide to use this particular promotion option, then make sure that your recommendation is as detailed as possible, and most importantly, personal. For example, if you are the admin of a well-promoted public page and are thinking about it, then you can give the following advice. “I’ve been reading this community for several months now and am absolutely delighted! Found here incredibly cool ideas, which I have never seen before in any other public. For example, the last thing I liked was a life hack for creating a projector with your own hands. If you are not yet subscribed to this group, add now!
Don't subscribe if...
One of the most effective promotion templates that plays on the pride of subscribers. The title of the post screams: “ Don't sign up if you don't have certain qualities" This type of handling is quite rough, but at the same time it gives an incredible return. The whole point of success is that a person always responds to a challenge. For example, if the public gives the following message: “Public for smart people. If in doubt, don’t join.” Anyone who sees this phrase will immediately think, “I’m smart. It is likely that there will be no stupid posts in this public. So it should be interesting here.” Considering that an extremely small number of people position themselves as stupid, such advertising will bring the creator of the public more than one hundred fresh subscribers.
99 out of 100 people will miss this
Appeal to a person’s individuality, emphasis on his individuality and difference from the majority is always a compliment for our EGO. In addition, on a purely psychological level, the negative connotation, when they say that the majority will not do something, is perceived as an incentive to prove that “I’m not like everyone else, I’m different,” “I’ll definitely succeed!”
Chat on your phone
Relatively recently, VKontakte introduced a new feature with the publication of screenshots of correspondence between two users. The idea is this: in a mobile chat, two users exchange barbs, jokes, interesting facts, music, and so on. One of the conversation participants certainly advises the other to join the community from which he draws his inspiration and witty phrases. In this case, the advertisement can look either like a regular link, or like a repost of some post from the wall of the group that is being promoted in this correspondence.
I don’t know how popular this method of promotion is, since I myself no longer react to such posts in my feed. Anyway, Every method is worth trying and testing. Only through trial and error will you figure out how to make a post on VK interesting and catchy.
Continued in source
The point is that the post provides only part of the information, and the end of it must be read by following a link to another community. Any person will be interested to know how the story ends, and he will go to your public page.
So that you don’t have the problem of how to create a link to a post that will definitely be clicked on, make sure that the content of the ad itself is interesting and intriguing.
How to create and publish posts in communities?
Before we move on to the actual creation and posting of a post, I want to tell you that per day you will need to post approximately 3-8 ads(depending on your topic: an author’s blog has 2-4 posts, and for example a public with films 5-8). At the same time, 20% of this number should be occupied by selling posts, and 80% should be allocated to posts of an information and entertainment nature. It is advisable to select pictures for all publications, since, as practice shows, they are the ones that give the greatest response.
If you know that you won't have enough time over the next week to compile and publish material, then it makes sense for you prepare posts in advance and send them to standby mode. Making a scheduled post is as easy as making a standard one. To do this you need:
- Write ad text
- Add photos to it by clicking on the " Attach» — « Photo»
- Set the timer for the date and time the post appears
- Send the resulting message using the " In queue» to the list of deferred publications
You can create no more than 10 scheduled posts in one day. If this amount is not enough for you, you want to post more news, or you need to create preparations for several days in advance, then it makes sense for you to resort to services for automating work on a social network. For example, software such as or will perfectly cope with the task.
Often there is a need to raise a certain post to the very top of the page and keep it there for a certain time. To pin the material, you can use the pinning function. To do this, you simply click on the text of your ad, open it on top of the current page and at the very bottom of the window select the “ Pin».
In general, this is where the creation and posting of publications in a community or public page ends.
Where to post?
So, since our post is ready, it means it’s time to put it to work. In order for new subscribers to join our group, we need to find a place to publish our content. In order to get likes on a VK post and find new readers for the group, we can:
- Post a post on your page/group. This option is completely free. You simply publish the material on the community wall of which you are the admin, repost it to your VKontakte page and wait for your friends and subscribers to notice the news and start subscribing to your page
- Contact for help markup services and order repost posts for money. Here I can advise you to interact with such promotion sites as Vktarget.ru , Socelin , VK surfing . I have already told you about each of them, and therefore I suggest looking for more detailed information in separate reviews dedicated to these sites
- Buy advertising through admins of other groups. This option is one of the most economical, since you contact directly to the performer. All you need to do is write to the administrator of the community in which you want to place your advertisement, informing him that you need to publish a post, discuss with him the details of placing your order, pay for advertising and wait for the influx of new subscribers
- Buy advertising space on exchanges associate , plibber . This will allow you to save your own time and be confident that all the terms of the agreement will be met. Again, you can find out how these services work in my previous reviews.
- Buy space for publication on . This option is the most expensive, and therefore is more suitable for already relatively promoted pages. You can find out more about the specifics of how the advertising exchange works in a separate article.
Results
If you find an error in the text, please select a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!
In this article, we will tell you what rules you should follow in order to create a post correctly so that it is useful. After all, it’s no secret that posting on social networks is used to promote websites.
4 simple questions
- Is this post interesting enough to make you want to repost it?
- Is this interesting to anyone else besides you?
- If you saw your post, would you read it?
- Is your post relevant to your potential readers?
If all questions can be answered with a confident “Yes,” then continue.
Tone of address
Evaluate the tone you used in composing the message text of the post. Appreciate it not only in the sense that it will be published from your account, but also in the sense that it will be shared and appear on other accounts too. The tone of the message should be appropriate for both of these cases.
Post length
Set the correct link
- It must be technically working, that is, it must translate to some useful page on the site.
- It must be relevant to the post, that is, correspond to what is written in the message.
Post frequency
You need to create a post more than once, but repeat it in your feed many times. Depending on the characteristics of the thematic niche, this should be done from several times a day to several times a week. So, determine for yourself what posting frequency is most optimal for you and your audience.
Check the text of the message
Before sending, read your message and make sure there are no grammatical, stylistic or semantic errors. Some social networks do not allow you to edit or delete a post after a certain time. Therefore, if you make a mistake and notice the mistake too late, you can seriously damage your reputation.
In you can learn how to properly promote a website on social networks.
Good time, users. We often write various articles related to the Internet, and of course articles about social networks. Continuing the topic - Promote the VKontakte group, I would like to write about how to create creative and original advertising posts so that the user follows the links. Experienced SMM specialists do this in a couple of minutes, as they create non-trivial posts.
We noticed that a lot of cool and interesting advertising has appeared on VKontakte, so we pay attention to it. We'll tell you here how to make a post more than just informative but also attractive to readers. Thanks to this, you can increase site traffic, the number of subscribers and promote the event, not to mention how many VK products were sold this way.
We have already told you about how to create a community in VKontakte and how to formalize it correctly. It is known that a formed group will not become popular on its own; in order to promote it, you need to post news. Posts must be of high quality and correctly formatted, which can then become advertising. Use copyright content so that there are no problems from VK (filters, for example due to complaints about content)
- this is a regular post with distracting information - it can be jokes, facts, pictures, exactly what your group audience might ‘get’. (It is this format that always collects more reposts and likes).
What should be in VKontakte posts?
Remember, posting on VKontakte is a very delicate task. The main parameter of your post should be ‘interesting’ to readers. Don't forget what should be before posting.
Optimal publication size on VKontakte
You need to know the dimensions of the VK post. Most people access the social network from mobile phones, so the banner size is small for them. Recommended ad size: 560x360. However, you don't need to place the text at the very beginning of your picture. It is best to do it in the center, since that is where the reader's attention is focused.
Dimensions of the title and the text itself.
- Title. The title must be strictly one line. If you can't, then make it in capital letters.
- Text length. Your ad should be short, namely 350 characters with spaces, so that the ‘show full’ button does not appear. If it is smaller, then part of the post will be more visible; if it is larger, then the user will need to expand it - this is not correct.
VKontakte symbols and emoticons
For a long time now, the social network has allowed everyone to use additional functionality that allows them to increase the viewing of posts - emoticons and special symbols. To attract the attention of readers, they are inserted into the post; most often, those that fit the topic of the post are selected.
However, you should have a measure, if you post a lot of emoticons, then it will only stress out your customers. They should be part of the text and emphasize something, but not be its basis.
Errors in the text of the post
You can make mistakes in regular posts, this is not so critical, but if possible, avoid it. You cannot make mistakes in advertising posts, as clients will not forgive you for this. Believe me, no one will be interested in an advertising proposal that contains spelling, punctuation or stylistic errors (That’s why many people order such texts from professionals, it’s like with reviews). There will always be those who will point out that you are a fraud, a typo, or will make others lose the desire to buy or order something from you.
Posts on the topic of the group.
The easiest way to attract your new subscribers is to talk about your group or topic. Further, the success of group promotion depends on how you select groups for purchasing advertising. It is important to understand that your group is higher than others, it should have a large target audience.
Since you already have an idea of how to make a high-quality and attractive post in the VKontakte group, you need to make attractive pictures and interest your target audience. Based on this, there is an increase in subscribers in the VKontakte group.
Pictures about what your target audience is dreaming about now
An effective technique used by information businessmen, as well as owners of bookmakers and casinos. You just need to understand what your target audience is dreaming of now and give it to them. Most often it is quick and easy money to make your life more beautiful and easier. Such posts most often contain information about how to earn money by showing expensive cars, girls and branded clothing from different companies.
Emotions are important.
Often, when creating a post, pictures are selected that can stand out in the news flow and evoke the emotions of users in the feed. These are not shocking pictures, but rather something unexpected. It catches the user, and then with his eyes he returns to the title of the group that published it. The main task is to evoke positive emotions.
People often confuse this and start posting naked people; shock content is a mistake!
How to reach out to your target audience
To attract the target audience to the group, there is always one simple but mega-effective way. You just need to start your post by addressing the audience you need. If we are promoting the group ‘motorists of the world’, then we write ‘Attention to all car owners!’
Everything is extremely simple, but it gives good results. We often use it to promote products, services or our groups. .
When people join a group, it would be nice if there was at least some content and some activity there.
Interesting posts increase the flow of people into your community, influence their activity - provide reasons for discussion.
Bad posts they can ruin everything, people can leave the group due to, for example, annoying advertising, uninteresting and dull jokes, old and well-known information.
In a group it’s easy to attract people to discussions - I use this, make posts with an interactive component. You can post news, diluting it with surveys, descriptions of your products, hold competitions and prize draws, try to post valuable information.
Text
The text must be readable. There should not be large amounts of text; divide it into paragraphs. Check spelling and punctuation. If you need to put a lot of hashtags in the text, it is better to do it at the end of the text.
However, if the text itself is huge, then insert the best hashtags at the beginning, they will be viewed more often and, possibly, clicked, and the long text itself will be read by fewer people.
Picture in post
Posts with pictures are almost always more interesting and viewed, unless they are short jokes and little poems. People don't like to read large texts without illustrations. Insert a beautiful image into every post whenever possible. An excellent option is if the picture complements the text or contains small sayings.
Music
Hashtags
A useful and relatively recently introduced VKontakte feature. Conventionally, hashtags can be divided into two types:
- Are common, For example # Moscow#humor#cats#jokes. They help random people find you in searches and join the community and get involved in discussions.
- Unique, for example, you have a group about design “ArtPromDesign” - and you publish posts in several categories - environmental design, graphic design, auto design. For easy navigation and searching for material in each section, you need to create a unique but understandable hashtag so that it is not accidentally repeated in other groups, for example:
#ArtPromDesign_environment_design, #ArtPromDesign_design_auto.
Now, if a person clicks on a tag, he will be shown all posts on this topic.
When to post
It is better to post when users are most active - this is approximately from 7 to 10 pm. However, the time may differ for a group of different topics.
